Ask first
How do you define a lead, a qualified appointment, a show, an accepted case, and collected revenue? Are those definitions consistent across locations?
YOUR CONSULTING TRAINING HEADQUARTERS
Build the judgment.
Master the numbers.
Lead the conversation.
Build real commercial consulting skills—one client question, diagnostic exercise, and practical decision at a time.
Continue Module 01 ↗20Client questions
0/7Lessons reviewed
—Knowledge check
START HERE · QUESTION 01
How do you figure out where we're losing money?
Learn to follow a full-arch practice's patient-acquisition funnel, identify where performance breaks down, and distinguish evidence from assumptions.
LESSON 01 / 07≈ 5–10 MINUTES
THE CLIENT QUESTION CURRICULUM
Twenty questions. One connected skill set.
Module 01 is available in this prototype. The remaining questions define the learning roadmap; we’ll build them using the same lesson and case-study structure.
PRACTICE · NOT JUST THEORY
Case Lab: The missing revenue
You’re meeting the founder of Summit Full-Arch Centers, a fictional four-location implant group. Lead volume is increasing, but revenue isn’t. Which questions do you ask before recommending a solution?
Training scenario only. All numbers are illustrative, not industry benchmarks.
INTERACTIVE EXERCISE
Follow the money
Modeled counts are expected values, not guaranteed real patient outcomes. Costs shown reflect ad spend only, not total acquisition expenses.
ON-DEMAND REFERENCE
Your field playbook.
The answers are less important than knowing what to ask, what to calculate, and how to test your assumptions.
Calculate carefully
Ad CPL = ad spend ÷ leads. Cost per show = ad spend ÷ shows. Cost per accepted case = ad spend ÷ accepted cases. These are advertising-only measures.
Recommend with evidence
Validate the data, identify possible root causes, estimate the opportunity, propose a test, assign an owner, and measure the result.
QUICK KNOWLEDGE CHECK
What would you investigate first?
A practice says its leads are poor. Lead volume is stable, but bookings are down. What's the strongest initial response?